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What is WordPress?

WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging and website tool in the world, used on millions of sites and seen by tens of millions of people every day.  It’s the easiest and most powerful content management system (or CMS) in existence today.  Watch the video below for a more in-depth explanation…

So, what are the main benefits of using WordPress for your real estate website?

Non proprietary

Because WordPress is an open source software, it’s used all over the world and constantly being updated, upgraded and improved. Your WordPress real estate website will always be current and powered by the latest software and security. When Style Agent creates your real estate website, we’re building on a platform that is used by millions of websites worldwide and is non proprietary to us. This gives you the option to do whatever you like with your website in the future and have other folks (that are familiar with WordPress) be able to work on your website too.

You own your website

WordPress software is governed by the GPL General Public License which (to put it simply) prohibits Style Agent from owning your real estate website. This means that YOU will own your website and the design and can do whatever you want with it… no more ‘renting’ real estate websites!


There are literally thousands of plugins available for WordPress that can make your WordPress website do lots of wonderful things. Style Agent real estate websites are powered by many great plugins straight out of the box, with the option to integrate many more as needed over time.

Great for SEO

Websites built on the WordPress platform perform great on Google! The file structure, permalinks, and out-of-the-box SEO plugins make this system perform heroically on the search engines. Since Style Agent switched to WordPress in 2013, our customers have seen a marked improvement in the placement of their websites on the major search engines such as Google.

Easy to edit

WordPress was designed for both developers (Style Agent) and the end user (you). Making edits to your website is made easy by the user-friendly WordPress dashboard. If you've signed up for SiteCare (our after launch care program), then you can enjoy WordPress video tutorials and friendly support when you need it.

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