Responsive Mobile Design

Feature in Focus: Responsive Mobile Design

Style Agent real estate websites incorporate responsive mobile design so they adapt beautifully and deliver the full website content to any iPad, iPhone, Android tablet, laptop, etc.

There is a multitude of different screen sizes across phones, tablets, desktops and even TV’s.  Screen sizes will always be changing, so it’s important that your real estate website can adapt to any screen size, today or in the future.

Responsive web design (RWD), originally defined by Ethan Marcotte in A List Apart responds to the needs of the users and the devices they’re using. The layout changes based on the size and capabilities of the device. For example, on a phone, users would see content shown in a single column view; a tablet might show the same content in two columns.

Emerald Realty Group
Emerald Realty Group / Wayne, MI

When a website is responsive, the layout and/or content responds or adapts based on the size of screen they are presented on.  A responsive website automatically changes to fit the device you’re reading it on.  No matter what the device, it’s the exact same website being delivered to all the different devices.

In April 2015, Google launched an algorithm that they referred to as the Mobile-Friendly update – which was more commonly known in the website design world as Mobilegeddon.  The main effect of this update was to give priority to websites that display well on smartphones and other mobile devices.  The change does not affect searches made from a desktop computer or a laptop.

Since April 2015, Style Agent’s customers using our responsive WordPress websites have seen a significant improvement in search engine placement on Google.  In 2017, a responsive real estate website is no longer an option… it’s an absolute necessity if you want to remain competitive in today’s technology driven real estate market.