Krystal Hosting powers our websites using 100% renewable energy, reducing our carbon footprint while delivering ultra‑fast, reliable hosting. As a certified B Corp, Krystal combines sustainability with premium performance and UK‑based support, making our websites eco‑friendly without compromise.

UserWay’s free accessibility widget helps your website meet ADA and WCAG standards by adding essential features like text resizing, contrast adjustments, and keyboard navigation. These tools make your site easier to use for visitors with disabilities, improving inclusivity and reducing accessibility barriers.

Analytics WP is a lightweight, privacy‑focused WordPress plugin that delivers shockingly accurate visitor insights directly inside your dashboard. Unlike external trackers, it uses first‑party technology that’s ad‑blocker proof, GDPR‑compliant, and keeps all data on your own site.

With instant setup and no coding required, Analytics WP shows you clear reports on user journeys, traffic sources, and conversions — helping you understand how people interact with your website and make smarter decisions without slowing it down.

Complianz is a privacy and cookie consent solution for WordPress. It helps businesses meet international privacy regulations by automatically handling cookie banners, consent management, and legal documentation.

Key Features:

• Cookie Consent Banners: Customizable pop‑ups that ask visitors for permission to use cookies.
• Privacy Law Compliance: Supports GDPR (Europe), CCPA (California), ePrivacy, and other global regulations.
• Automated Setup: Easy configuration with a step‑by‑step wizard—no technical expertise required.
• Legal Documents: Generates privacy policies, cookie policies, and other compliance documents tailored to your site.
• Integration: Works seamlessly with WordPress plugins, Shopify apps, and popular marketing tools.
• User Trust: Shows visitors that your site respects their privacy, improving credibility and transparency.

Why It Matters:
Privacy laws require websites to inform users about cookies and data collection. Complianz takes the complexity out of compliance, ensuring your site meets legal standards while maintaining a smooth user experience.

Think of Complianz as your website’s privacy manager, it handles cookie consent and compliance automatically, so you don’t have to worry about legal risks or confusing regulations.

We create a complete copy of your website every 24 hours, including files, databases, and settings. These backups are stored securely in the cloud, separate from your hosting server, so your site can be restored quickly if anything goes wrong — from accidental changes to malware attacks. We choose where your backups are stored (US or EU data centers), helping you stay GDPR compliant and giving you complete peace of mind. With one‑click restore options and reliable off‑site storage, Daily Cloud Backups ensure your business is always protected, resilient, and ready to bounce back without disruption.

Our daily Performance Scan tests how quickly your WordPress website loads and identifies areas that may slow it down. It helps ensure your site delivers a smooth, fast experience for visitors.

Key Features:

• Speed Testing: Measures how long your site takes to load on desktop and mobile.
• Performance Grades: Provides easy‑to‑understand scores for key speed factors.
• Actionable Insights: Highlights issues like large images, unoptimized code, or slow server response.
• Regular Monitoring: Can be scheduled to run automatically, keeping you informed over time.
• User Experience Focus: Helps improve visitor satisfaction, search rankings, and conversion rates.

Why It Matters:

A slow website frustrates visitors and can hurt your business. Performance Check gives you a clear picture of your site’s speed and practical steps to improve it, so you can keep customers engaged and search engines happy. Think of Performance Check as your website’s fitness test—it measures speed, spots weak points, and helps you keep everything running at peak performance.

Security Check scans your WordPress website for known vulnerabilities, malware, and suspicious activity. It helps ensure your site is safe, secure, and running smoothly.

Key Features:

• Quick Scans: Runs a fast check of your site to detect malware, blacklisting, or security issues.
• Blacklist Monitoring: Alerts you if your site appears on Google Safe Browsing or other blacklists.
• One‑Click Fixes: Provides actionable steps to resolve problems quickly.
• Scheduled Scans: Automates regular checks so you don’t have to remember to run them manually.
• Peace of Mind: Keeps your site’s reputation intact by catching issues before they affect visitors.

Why It Matters:
Security Check gives you confidence that your website is protected against common threats. By spotting problems early, it helps prevent downtime, protects your visitors’ data, and maintains trust in your brand.  Think of Security Check as your website’s routine health exam—a quick, reliable scan that keeps everything safe and secure without you needing to lift a finger.

Depending on your plan, you’ll receive 20, 40, 60, or 80 minutes per month for design and content support from our team. These minutes can be used for tasks such as:

• Creating new pages
• Editing existing content
• Writing blog posts
• Uploading photos
• SEO improvements
• Other ad hoc requests

Unlike many developers, we track your usage to the exact minute—never rounding up to the nearest quarter, half, or full hour. If a task takes 7 minutes, only 7 minutes are deducted. This ensures a fair, transparent, and precise approach to time management.

Important Notes:

• Designer minutes do not roll over. Any unused minutes reset at the start of each month.
• If you need more time than your plan allows, you can draw from your SitePass reserve minutes.
• Your monthly maintenance report (if applicable) includes a detailed breakdown of minutes used. We can also provide this information by email upon request.
• Technical support, bug fixes, and WordPress maintenance are unlimited and do not count against your designer minutes.
• Designer Minutes are included only within our tier plans, not through add‑ons. For example, if you’re on the PRO tier with a NITRO add‑on, your plan still includes the 20 Designer Minutes that come with PRO — add‑ons don’t increase your monthly design time.

Elfsight widgets help over 2 million website owners to increase sales, engage visitors, collect leads and more. Elfsight is a cloud-based service that offers a wide variety of ready-to-use widgets and apps designed to enhance functionality, increase visitor engagement, boost conversions, generate leads, provide customer support, and grow social followers.  Popular widgets include:

All-In-One Reviews
Collect and showcase reviews from (30+) multiple platforms like Google, Facebook, Zillow, etc. in a single widget to build trust and credibility.

Social Media Feeds
Aggregate content from multiple social media platforms such as Facebook, Instagram, X, TikTok, Pinterest, etc. into one dynamic feed, giving your visitors fresh and engaging content.

Video Gallery
Embed a gallery of YouTube or Vimeo videos, offering a seamless way to present your video content. We have multiple layouts available, for you to showcase your channel or individual videos in an attractive format.

AI Chat Bot
Create a powerful AI Assistant, trained specifically on your business data to automate customer support, capture leads, and deliver instant, accurate answers on the website—24/7.

Over 90+ Apps!
Our Enterprise maintenance plan provides you with access to the entire Elfsight library of 90+ Apps. A maximum of 2 widgets per app is assigned to each client.

Example: John is using the ‘All-In-One Reviews App’.  We have created two widgets from the app – one to be used on the homepage, and the other to be embedded on John’s testimonials page.  John has used up his allocation of the ‘All-In-One Reviews’ app but still has access to the other 90+ Elfsight apps!

Hike SEO is a platform that makes advanced search engine optimization accessible and affordable for small businesses. It provides step‑by‑step guidance, automated tools, and AI support to help you improve your Google rankings and attract more customers.

Key Features:

• AI SEO Expert (Kit): Learns about your business and builds a tailored SEO strategy automatically.
• Keyword Research & Tracking: Helps you find the right search terms and monitor your progress.
• On‑Page Optimization: Guides you through improving titles, meta descriptions, and content for better visibility.
• Local SEO Tools: Boosts your presence in local searches, ideal for service‑based businesses.
• Content Ideas & Planning: Suggests blog topics and strategies to grow organic traffic.
• Performance Reports: Tracks rankings, traffic, and improvements with clear, easy‑to‑read dashboards.
• Human Support: Includes access to account managers for monthly calls and personalized advice.

Why It Matters:

SEO can feel overwhelming for small business owners. Hike SEO removes the complexity by combining AI automation with human support, giving you professional‑level SEO at a fraction of the cost.

Link monitor automatically scans your website for broken or unresponsive links, helping us maintain a smooth user experience and protect your SEO rankings.

It performs daily checks across all posts and pages (up to 10,000 links per site), instantly alerts us if a link fails, and provides detailed reports with response codes, anchor text, and exact content location. From our dashboard, we can fix issues directly — edit, unlink, add “nofollow,” or ignore — without juggling extra plugins.

By keeping your links healthy, Link Monitor saves time, prevents lost traffic, and ensures your site always looks professional.

WordPress Core Updates
We manage the WordPress core release updates to make sure everything continues to run smoothly on your website. WordPress is constantly evolving so it’s important to keep WordPress software updated to the latest version for security, new features, speed, bug fixes and compatibility.

WordPress Plugin Updates
Our WordPress websites are loaded with free and premium plugins that are essential to the website’s performance and functionality. These plugins are frequently updated by the developers to stay current with the latest WordPress core version, so we manage those updates in your website.

WordPress Theme Updates
WordPress developers will periodically roll out a new version of a theme to fix bugs, increase performance, enhance security and stay current with the latest version of the WordPress core. For your peace of mind, we handle the delicate upgrade to the latest version of the theme.

WordPress Database Optimization
Having too much spam, overhead, and/or post revisions, can increase the weight on your database which will slow down your website over time. We monitor your website and perform a regular database optimization to remove spam comments, post revisions, and MB overhead (the extra space, measured in megabytes, allocated to a database table but not used by the actual data it contains). This optimization lightens your website and helps to keep it running smoothly.

Our monthly reports give you a clear, tangible record of the hard work we do behind the scenes to keep your website in peak condition. Each month, you’ll receive a downloadable PDF report that details everything completed during the billing period. It’s a transparent snapshot of your site’s health, covering backups, uptime, security, performance, WordPress updates, and any custom work notes.

Monthly PRO Report
Includes detailed information on:
– Website backups
– Uptime monitoring
– WordPress updates (core, themes, plugins)
– Basic analytics
– Designer Minutes and SitePass usage

Monthly SHIELD Report
Expanded report with:
– Security scans for malware and vulnerabilities
– Web Trust checks

Monthly NITRO Report
Expanded report with:
– Performance history
– PageSpeed and YSlow grades

Monthly BOOST Report
Expanded report with:
– Keyword rankings
– Competitor analysis (same keywords)
– SEO progress tracking

NitroPack is an all‑in‑one performance tool for WordPress websites. It automatically optimizes your site’s speed, helping pages load quickly on any device. Faster sites mean happier visitors, better search rankings, and higher conversions.

Key Features:

• Advanced Caching: Stores optimized versions of your pages to deliver them instantly to visitors.
• Built‑in CDN (Content Delivery Network): Distributes your site’s content worldwide for faster access.
• Image Optimization: Compresses and resizes images without losing quality, reducing load times.
• Code Optimization: Minifies and compresses HTML, CSS, and JavaScript for leaner, faster pages.
• Smart Cache Invalidation: Updates cached pages in the background so visitors always see the latest content.
• Automatic Setup: Works out of the box—no coding required. Most sites see speed improvements within minutes.
• Compatibility: Works with major hosting providers, page builders, and WordPress plugins.

Why It Matters:
Website speed is critical for user experience and SEO. Slow sites frustrate visitors and can hurt sales or engagement. NitroPack ensures your site loads quickly, helping you meet Google’s Core Web Vitals standards and boosting your credibility. Think of NitroPack as your website’s performance turbocharger—it automatically fine‑tunes everything behind the scenes so your pages load lightning‑fast, keeping visitors engaged and search engines impressed.

Included with PRO and above — your requests jump ahead of BASIC customers. That means faster responses, quicker fixes, and direct attention when it matters most. It’s built‑in reassurance that your website always comes first.

The Semrush Related Keyphrases feature in Yoast SEO helps you discover additional keywords that are relevant to your main focus keyphrase, then enable you to add the related keyphrases directly into your SEO analysis with one click. By connecting Semrush to Yoast SEO Premium, we can instantly see related search terms, along with useful metrics like search volume, trend, intent, and difficulty. This integration makes it easier to expand your content strategy, optimize for multiple keyphrases, and improve your chances of ranking higher in search results.

Key Features:

• Keyword Expansion: Finds new, relevant phrases connected to your primary keyword.
• Search Intent Insights: Helps you understand what your audience is really looking for.
• Traffic Opportunities: Identifies terms that can bring more visitors to your site.
• Content Ideas: Inspires blog topics, product descriptions, or service pages based on real searches.
• Competitive Edge: Shows you keywords competitors may be ranking for, so you can close the gap.

Why It Matters:

SEO isn’t just about one keyword—it’s about covering the full range of terms your audience uses. By adding related keyphrases, you make your content more visible, more relevant, and more likely to appear in search results. Think of the Related Keyphrase Tool as your keyword brainstorming partner — it uncovers hidden search terms that help your content connect with more people and rank higher in Google.

Track your keyword positions and competitor performance, showing you exactly how your website is climbing in the search results.

Key features:

• Keyword tracking: Monitor up to 40 keywords per site, with monthly updates showing movement up or down.
• Competitor insights: Instantly identify your main rivals for each keyword set, without manual research.
• Ranking timeline: View historical performance to see whether your SEO efforts are improving, holding steady, or need adjustment.
• Visibility score: Get a unified metric that highlights real changes in your search presence.

Shield Pro Security Plus is a comprehensive WordPress security solution designed to protect your site from online threats. It goes beyond basic protection by offering advanced tools that safeguard your website automatically, so you can focus on running your business.

Key Features:

• Automatic Backups: Daily backups with long‑term retention, ensuring your data is safe and recoverable.
• Firewall & Bot Protection: Blocks malicious traffic, fake crawlers, and suspicious bots before they reach your site.
• Malware Scanning: Detects and repairs infected files, with AI‑powered scanning for stronger defense.
• Login Security: Two‑factor authentication, password policies, and hidden login URLs to stop brute‑force attacks.
• Spam Blocking: Protects against spam in comments, contact forms, and user registrations.
• Activity Monitoring: Tracks changes and user activity with detailed logs for accountability.
• Integration Friendly: Works seamlessly with WooCommerce, membership plugins, and learning platforms.

Why It Matters:
Shield Pro Security Plus provides peace of mind by automating complex security tasks. It helps prevent downtime, protects sensitive customer data, and builds trust with visitors by keeping your site safe.

Think of Shield Pro Security Plus as your website’s 24/7 security guard—blocking intruders, scanning for problems, and keeping everything backed up, so your online presence stays secure and reliable.

Need extra designer minutes beyond your Website Care Plan?  With SitePass, requesting one‑off updates is effortless, whether you want a new page, fresh images, or SEO improvements.

Top up your SitePass in advance to create a flexible reserve of Designer Minutes, ready whenever you need them. Your minutes never expire and remain safely stored until you’re ready to use them.

To get you started, we’ll add 20 complimentary Designer Minutes when you activate any Website Care Plan. After that, you can purchase additional time in convenient 30‑minute blocks for $39.50 each.

SMTP Form Processing ensures that messages submitted through your website’s contact forms are reliably delivered to your inbox. Instead of relying on your web server’s default PHP mail function (which is often blocked or flagged as spam), SMTP routes messages through a secure, authenticated mail server.

By partnering with SMTP.com, a leading email delivery service, we guarantee enterprise‑grade reliability, improved deliverability, and compliance with modern security standards. This means customer inquiries won’t get lost in spam filters and sensitive data is transmitted securely.

SSL (Secure Sockets Layer) is a technology that keeps information safe when it’s sent between your website and a visitor’s browser. It scrambles (encrypts) the data so that sensitive details—like passwords, payment information, or contact forms—can’t be read by anyone trying to intercept them.

Why it matters:

• Protects your visitors’ personal information.
• Builds trust by showing the padlock icon and “https://” in the browser bar.
• Helps your site meet modern security standards and improves credibility.

Quick note:

Although the newer version of SSL is called TLS (Transport Layer Security), most people still use the term “SSL certificate” when talking about secure websites.

Uptime Monitor keeps constant watch over your website, checking every minute to ensure it’s online and accessible. If downtime is detected, we’ll receive instant alerts via email, allowing us to respond quickly and minimize disruption. The tool also tracks uptime history, so you can measure reliability over time and can see the transparency on your monthly report (if applicable).

Wordfence Security is a plugin designed specifically for WordPress websites. Wordfence gives small businesses a strong baseline of protection, helping safeguard websites against common threats. It’s a practical choice for anyone who wants reliable security without the premium features.

Yoast SEO Premium is the advanced version of the popular WordPress SEO plugin, offering powerful tools like multiple focus keyphrases, internal linking suggestions, a redirect manager, and priority support to help websites achieve higher search rankings and deliver more optimized content.

Key features:

• Multiple Focus Keyphrases: Optimize content for several related keywords instead of just one.
• Internal Linking Suggestions: Automatically recommends relevant pages to link to, strengthening site structure.
• Redirect Manager: Easily set up and manage redirects when URLs change, preventing broken links and lost traffic.
• Social Previews: See how your content will look when shared on Facebook and Twitter.
• 24/7 Premium Support: Direct access to Yoast’s expert support team.
  Content Insights: Shows which words you use most often, helping align text with your chosen keyphrases.
• Automatic Updates: Real‑time improvements to keep pace with Google’s algorithm changes.