What is 3/4 custom?
Our 3/4 real estate websites are as close as you can get to a custom website without the custom website price tag and lengthy build time. At a fraction of the cost of a quality custom website, you will have a hand-picked design, built specifically for your business needs. Your real estate website will be as unique as you are.
The WordPress themes we work with are cutting-edge, highly rated, and thoroughly modern. Each theme has undergone a tremendous amount of coding and design even before we customize it for you. This is one of the reasons how we are able to create such high quality work at such good pricing and in a timely manner.
If that’s not enough, our real estate websites include fully licensed website ownership, which means you can do anything you want with the website, now or in the future. Click on the tabs below to see how we stack up against the competition.
Real estate is highly competitive and setting yourself apart from the competition is going to help you stand out from the crowd. Sure, you can get a template for 100 bucks and look like every other Realtor out there – you also get what you pay for. Typically, a template will require you to upload your information, photographs, etc. and place them in designated areas of the website. This results in pixelated images that are not resized correctly, along with a host of other formatting issues.
Template based real estate websites are usually lacking in flair or personality and most templates are poorly designed and very dated looking. If that isn’t bad enough, you will more than likely NOT own the design or website and will need to pay a monthly payment to the website company to simply ‘rent’ your website. Like we say, you get what you pay for, and you will look like 99% of other realtors that also didn’t invest in creating a professional online image.
Squarespace, Weebly, and Wix offer out-of-the-box website solutions for all kinds of businesses, including real estate. Although the quality of their designs has improved greatly over the years, the majority of Realtors will find their website solutions somewhat restrictive. These website systems are powered by their own proprietary software and you are effectively renting a website that you will never own.
Over the years, we’ve had many real estate agents come to us after trying to work with a Squarespace, Weebly or Wix website and given up in total frustration. The majority of real estate websites built on these platforms look homemade and amateur. These solutions lack the depth and functionality of a WordPress website built by a professional website builder like Style Agent. The last thing you want, is to portray to your clients that you have cut corners in your marketing!
A truly fully custom website will start with a design created from scratch and developed specifically for you. If the design isn’t unique or one-of-a-kind, then it shouldn’t be considered custom. Beware of any company that advertises custom websites and then offers you a template to choose from!!!
A true bespoke design, will require a considerable amount of time dedicated to meetings and proofing with a website designer. This time costs money. A good custom real estate website that includes all the elements of a Style Agent website (responsive design, WordPress, etc.) could and should cost thousands of dollars and could take many months to complete. In our experience, many Realtors® especially those just starting out in the business, simply don’t have the time or money to invest in such a project.