We are delighted to share a recent website launch with you, let’s take a look at www.DebbieOjeda.com
When Debbie first approached us, we were impressed by her marketing expertise, particularly with video and social media. But her marketing prowess wasn’t adequately reflected in the Intero brokerage page she was then using as her personal website. Debbie’s creative and dynamic skills were crying out for a personally branded, powerful website to unify the individual strategies that were already working for her and to create new avenues for lead capture.
Let’s dive in and see how we took the greatest aspects of her services and crafted a gorgeous website to elevate her marketing.
Showcasing Reviews
Like any top producing Realtor, Debbie has a staggering number of well-deserved reviews. Our designers decided on two areas to let those testimonials shine, building instant credibility with new site visitors. First, the sheer amount of glowing reviews necessitated their own Testimonials page in her site. The next opportunity was applied on her homepage – after a few scrolls down, there is a crisp display of a highlighted review as well as a brief and searchable version of her reviews tool.
The reviews are generated by the Elfsight All In One Reviews app, which is included in our SPEED website maintenance plan. This dynamic feature is the answer to gathering reviews from multiple platforms across the internet and having them automatically and uniformly populated in your real estate website.
Taking Full Advantage of IDX Lead Generation
To solidify her website as a one-stop resource for Bay Area homebuyers, Debbie opted to use the IDX search feature from Real Scout. Our designers reviewed her IDX system’s capabilities and designed ample pathways for visitors to get the best use of these features. Better access to these features led the way to easier lead capture.
The homepage opens with an eye-catching video of a familiar San Francisco scene and seizes the chance to give Debbie’s visitors a jump into her first lead generating feature – accessed with a Search for a Home button.
Staying on the homepage, and appealing to buyers who know exactly where they want to live, a single click directs those visitors to listings specific to their Neighborhoods selection.
Not one to miss a trick – Debbie knew exactly how to gain strong return from both potential leads and Google. Her personal neighborhood summaries confirms her knowledge of the market and the keyword-rich text will undoubtedly gain improved search engine ranking.
Letting the website do the heavy lifting
With our SPEED website plan, Debbie enhanced her visitors’ experience with a dynamic video gallery to keep them in her website longer.
- Impressing homesellers is simple when you showcase your video marketing. Exposure is key to selling listings effectively.
- And you can expect repeat visits from homebuyers who are excited to see your latest video content.
Key features of the video gallery:
- Videos automatically display from YouTube or Vimeo so you can be certain your website is showcasing your content as you release it.
- Our video galleries always open each video in a secure pop-up so 1) visitors can get a full-size look at your content and 2) they are never taken away from your website.
A peek into the design process
Over the past 20 years, we have seen plenty of real estate website companies come and go. Unfortunately for Realtors, those companies managed to make a lot of noise and charge heavily for minimal effort and poor results.
What has guided us since day one is the desire to craft beautiful websites that don’t eat up the marketing budget. We have agents, teams and brokerages who have been with us since we first began in 2005 and the reason for that is we love to build websites that are integral to the success of our clients.
We keep our costs down by using quality themes, or designs, when we build websites for Realtors. When you visit the Calista theme below, you will see that we presented Debbie with a theme designed for a spa, which isn’t related to real estate at all. During her design consultation, we explained just how we would heavily customize the theme for her branding, her style and most importantly, for her real estate clients in the Bay Area!
Drag the divider bar on the image below to see how we transformed the Calista theme for Debbie Ojeda!
Working with quality themes is what keeps our design process quick and painless. While custom website design works for those with time and deep pockets, a seasoned designer will craft that same custom look and feel for a fraction of the time and cost by using a starter design.
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